B.A.D品牌战略落地课程从建立思想，统一思想，传播思想三个方面展开，此课程将帮助你的事业阐明一个目标，为你所做的工作赋予意义和连贯性，然后围绕这个目标建立一个品牌，使人们能够从内到外的让自己、我们的组织和客户，以及这个世界变得更加的美好。
品牌战略的打造和落地并非易事，在我们双方确定深入合作之前，如果你希望更好的了解B.A.D品牌战略和确定此服务是否可以真实有效的帮助到贵司的发展，那么此服务适合你。咨询的目的是深入贵司了解目前品牌在定位方向，内部文化以及对外传播层面的现状，并且围绕这三个方向给出一对一的建议和咨询。
B.A.D品牌战略将帮助品牌创始人实现可持续性发展路径和建立美好品牌之光（A.U.R.A）；打造优秀的企业文化提高员工体验，减少组织消耗和提高效率，照顾（C.A.R.E）好照顾生意的人；打造用户路径和制定科学营销战略，提升客户体验，实现目标流量的转化和以爱（L.O.V.E）传播美好。
SAILING MARKETING美国团队将协助您匹配全美户外和机场广告牌以及明星资源；帮助你策划，制作以及传播您的品牌实现营销投资回报ROI的提升；也可以协助您对接美国各大商超销售渠道实现销售本土化的目标。
中国跨境电商50人成员
美国华人专家会副会长
独立风险投资人&电影制片人
Tony是一位深谙东方智慧的商业修道者。旅居洛杉矶多年，长期致力于将中国古老的哲学智慧（禅宗、易经、心学）与西方前沿的商业逻辑（品牌战略、脑科学、量子力学）进行深度融合。他打破传统商业“向外抓取”的匮乏逻辑，独创“B.A.D美好品牌战略”模型，主张“商业即修行，品牌即德行”。致力于推动中国商业文明向善、向美进化。帮助迷茫的创业者停止焦虑，找回内心的丰盛，打造受人尊重的美好品牌。
作为资深战略顾问，著有《无品牌不营销》、《无美好不品牌》，他服务于多位百亿级企业家，不仅是企业增长的幕后推手，更是一位关注创始人内心成长的灵魂伙伴。他坚信：“真正的强大不是向外征服，而是向内觉醒；看不见的心性，决定了看得见的成败“。
Tony Gu is a marketing and branding strategist specializing in ushering independently owned foreign companies into international markets. Tony founded Sailing Marketing in 2015 with the intent of helping independent Chinese companies build ethical brands from the inside out to promote conscious capitalism while simultaneously improving sales, increasing employee retention, and earning a firm footing in the global marketplace.
MEGHAN H
Director of Branding & Culture
With 8 years of experience in marketing, advertising, and branding, Meghan loves being involved in crafting and growing a brand, its voice, and its company culture. As Sailing Marketing’s Director of Branding & Culture, Meghan ideates and develops value-driven creative branding tailored to each client. She then oversees the holistic incorporation of that branding throughout the pillars of each brand’s marketing strategy, online presence, and company culture.
DANIELLE H
Director of Digital Marketing & Customer Experience
Danielle is a content marketer with more than 6 years of experience strategizing and implementing engaging content for social media, articles, website landing pages, and marketing emails, among other things. As Sailing Marketing’s Director of Digital Marketing & Customer Experience, Danielle thoughtfully crafts original social media calendars, assets, and copy that are organic, engaging, and authentic to the brands they represent. Danielle also consults with Sailing Marketing’s clients to ensure they are implementing best practices when it comes to the customer experience, the management of their social media pages, and the incorporation of their brand voice throughout their online presence.
BRIAN M
Director of Sales & Market Analysis
Brian is an experienced sales lead, market analyst, and SEO consultant. Throughout his career, Brian has closed millions of dollars worth of sales with companies across almost every continent and has earned himself a reputation of being transparent, trustworthy, and reliable in multiple industries. As Sailing Marketing’s Director of Sales & Market Analysis, Brian conducts essential market analysis for the industries in which Sailing Marketing’s clients operate and consults with clients to provide guidance on best sales practices. Additionally, with experience crafting search engine optimized (SEO) articles for multiple Big Five U.S. companies, as well as for other leading SaaS and product companies, Brian also lends his hand to ideating and executing strategic blog articles to help clients expand their sales reach. Brian strives to bring companies success through relentless hard work, innovative strategy, and teamwork.
Erin Pan
UX Designer
Erin is a growth product designer driven to scale businesses and create user-centric products. Having grown up in China, Erin moved to Southern California at the age of 15, where she eventually found a passion for creating intuitive and engaging products that enhance user experiences. As Sailing Marketing’s UX Designer and consultant, Erin provides thorough guidance and recommendations on how our clients can improve their websites and mobile apps to optimize the user experience.
SOPHIA J
Graphic Designer
With 6 years of graphic design work under her belt, Sophia is a skilled creative hailing from sunny Los Angeles. As Sailing Marketing’s Graphic Designer, Sophia ideates and executes original designs for client logos, packaging, print and digital ads, website redesigns, social media posts, and more. Sophia’s expert skills bring visual life and unity to the original brand visions Sailing Marketing crafts for each one of its clients.
OUR MISSION
We articulate a purpose to give meaning and coherence to the work you do. Then we build a brand around that purpose that enables people to change themselves, their organizations, and society from the inside out!
SAILING MARKETING为你的事业阐明一个目标，为你所做的工作赋予意义和连贯性，然后围绕这个目标建立一个品牌，使人们能够从内到外的让自己、我们的组织和客户，以及这个世界变得更加的美好！