拒绝“PPT式”咨询。我们提供一套“三级火箭”式的组织激活系统：从老板的战略心法（定方向），到高管的执行机制（建系统），再到全员的心性成长（发能量）。三步彻底打通组织能量淤堵，让 B.A.D战略从顶层设计无缝穿透至一线行动。
B.A.D全链路战略审计是专为企业决策者打造的“战略核磁共振”。我们深潜组织内耗，打破部门高墙，将跨部门的摩擦力精准转化为《利润流血地图》。停止在表面贴创可贴，找出吞噬净利的底层病灶，重夺绝对定价权。别猜，去看见真相。
美好品牌战略B.A.D帮助您从“混乱的战术堆砌”走向“清晰的价值输出”。“BUILD”解决商业如何存在，是整个战略的灵魂和立心之本；“ALIGN”解决企业如何驱动，是整个战略的骨架和修身之道，确保品牌思想的内外贯通；“DISTRIBUTE”解决企业如何被感知，是整个战略的果实和发声之术。
SAILING MARKETING美国团队将协助您匹配全美户外和机场广告牌以及明星资源；帮助你策划，制作以及传播您的品牌实现营销投资回报ROI的提升；也可以协助您对接美国各大商超销售渠道实现销售本土化的目标。
创始人 & 首席战略架构师
Tony 是一位深谙东方智慧的顶层商业架构师与“企业外脑”。旅居洛杉矶多年，他长期致力于将中国古老的哲学智慧（禅宗、易经、阳明心学）与西方前沿的商业逻辑（品牌战略、脑科学、财务盈利模型）进行极度深度的融合。
他打破传统商业“向外抓取、深陷内卷”的匮乏逻辑，独创了“B.A.D 美好品牌战略”系统。他主张“商业即修行，品牌即德行”，不仅帮助迷茫的创业者找回内心的丰盛，更擅长将这种看不见的“心性与关怀”，精准转化为企业账面上看得见的数倍品牌溢价与净利增长。
作为资深战略顾问与《无品牌不营销》、《无美好不品牌》的作者，Tony 服务于多位百亿级企业与出海头部企业家。他既是推动企业构建“Brand OS（品牌操作系统）”、粉碎组织内耗的幕后操盘手，更是一位关注创始人内心成长的灵魂伙伴。
他坚信：“真正的强大不是向外征服，而是向内觉醒；看不见的心性，决定了看得见的商业成败。”
Tony Gu is a top-tier strategic architect who seamlessly merges profound Eastern philosophy (Zen, I Ching, Mind Philosophy) with cutting-edge Western commercial logic (Brand Strategy, Neuroscience, and Financial ROI Models).
Since founding Sailing Marketing in 2015, Tony has moved beyond traditional, cutthroat marketing tactics. He pioneered the “B.A.D Brand Strategy” ecosystem, championing the philosophy of Conscious Capitalism—the belief that “Business is Cultivation, and Brand is Virtue.” For Tony, philosophy is also mathematics: he specializes in helping visionary founders translate internal company culture and empathetic branding into measurable financial triumphs—commanding premium pricing, reducing customer acquisition costs, and crushing internal organizational friction.
As a seasoned strategic consultant and the author of No Brand, No Marketing and No Goodness, No Brand, Tony serves as a “soul partner” and strategic mastermind to billionaire entrepreneurs and global enterprises. He doesn’t just help Chinese companies establish a firm footing in the global marketplace; he builds ethical brands from the inside out.
He firmly believes: “True power is not conquering outward, but awakening inward; the invisible mind determines visible success.”
Meghan H
品牌与文化总监 & 品牌灵魂架构师
Director of Branding & Culture & Brand Soul Architect
拥有近十年北美本土营销、广告与品牌战略的深厚积淀。Meghan 绝不仅仅是在“做设计”，她是在为企业塑造极具情感杀伤力的“品牌灵魂”。 Meghan 擅长精准提取企业的核心商业基因，并将其转化为能够深度击穿全球消费者心智的高维品牌生态。她是客户战略叙事与高阶审美的绝对把控者，致力于为客户量身定制由“价值与同理心”驱动的品牌体系。
除了顶层构思，Meghan 更是品牌基因落地的守护者。她全面监督品牌思想在市场营销、数字资产及企业内部文化中的无缝渗透。作为欧美本土审美的终极守门人，她在跨国交付中行使严格的“品牌一票否决权（Brand Veto）”，确保品牌的高维战略 100% 无损贯穿于每一个市场触点中，最终帮助企业跳出红海内卷，斩获高昂的品牌溢价。
With nearly a decade of deep expertise in North American marketing, advertising, and brand strategy, Meghan doesn’t just design brands—she architects their “souls.”
As the Director of Branding & Culture at Sailing Marketing, Meghan specializes in extracting the core DNA of a business and translating it into a high-dimensional brand ecosystem. She is the mastermind behind our clients’ strategic narratives, developing value-driven, empathetic brand identities that resonate deeply with global consumers.
Beyond ideation, Meghan oversees the holistic integration of the brand’s DNA into its market strategy, online presence, and internal company culture. Serving as the gatekeeper of aesthetic and tonal excellence, she exercises strict “Brand Veto” authority to ensure that every touchpoint perfectly aligns with the North American market, ultimately empowering clients to escape price wars and command premium brand equity.
Richard Zhang (ZZ)
中国区高级合伙人 & 首席战略落地操盘手
Senior Partner & Chief Strategy Execution Officer, China
超 20 年跨国巨头与本土大厂综合管理经验。从宝洁（P&G）的品牌黄埔军校，到阿里、网易的流量与增长修罗场，再到执掌跨国金融巨头 CMO 及头部科技企业 CEO。Richard 不仅是精通品牌战略的顶层大脑，更是深谙企业 P&L（损益表）与组织变革的“前线实战指挥官”。
再高维的品牌战略，如果缺乏强有力的督导与翻译，都会在团队的执行中严重变形。 在 Sailing Marketing 的“铁三角”交付阵型中，Richard 作为“前线落地总指挥”，专治各种“战略死在 PPT 上”与“跨部门推诿扯皮”。他凭借丰富的百亿级企业转型操盘经验，将高维的 B.A.D 品牌思想与战略蓝图，精准“翻译”为研发、供应链、营销、电商等各部门听得懂、做得到的实战 SOP。他不仅帮助企业重塑品牌护城河，更致力于砸碎部门墙、消灭企业隐形内耗（OPEX），确保每一份战略规划都能 100% 转化为团队的“肌肉记忆”与真实的财务回报。
【战绩与履历 | Executive Milestones】
- 宝洁公司 (P&G) 高级销售经理 / 高级品牌经理 深刻掌握全球顶尖快消巨头的品牌操作系统与渠道落地基本功。 Procter & Gamble (P&G) | Senior Sales / Brand Manager: Mastered the brand operating systems and channel execution fundamentals of the world’s top FMCG giant.
- 阿里巴巴 / 蚂蚁集团 市场总监 & 网易集团 市场总经理 操盘亿级流量红利，深谙极度内卷下的破局营销与跨部门高并发协同。 Alibaba (Ant Group) & NetEase Group | Marketing Director / GM: Commanded billion-level traffic dividends, mastering breakthrough marketing and high-concurrency cross-departmental collaboration in fiercely competitive markets.
- 法国安盛集团 (AXA) 中国区首席营销官 (CMO) 执掌跨国金融巨头的中国区顶层商业预算与品牌战略定调。 AXA Group | Chief Marketing Officer (CMO), China: Piloted top-tier commercial budgets and brand strategy positioning for the global financial titan in the Chinese market.
- 头部金融科技公司 & 科技创业公司 首席执行官 (CEO) 跨越传统营销局限，以“企业一把手”视角统御全盘，亲自为企业的整体利润率与组织变革负责。 Leading FinTech & Tech Startups | Chief Executive Officer (CEO): Transcended traditional marketing boundaries to govern the entire business from a “top executive” perspective, taking direct ownership of overall profitability and organizational restructuring.
BRIAN M
北美零售战略与商业落地总监 Director of North American Retail Strategy & Commercial Partnerships
拥有丰富的北美全渠道零售与跨国 B2B 商业谈判经验。在 Sailing，Brian 绝不是传统的“销售顾问”，他是出海品牌杀入北美主流实体商超的“破局者”。凭借其深厚的本土商业网络与极具压迫感的市场洞察，Brian 擅长将 Sailing 打造的顶层品牌势能，精准转化为真实的线下零售杠杆。他致力于帮助中国大厂突破纯线上的流量瓶颈，主导并操盘与北美大型零售商（如 Target, Best Buy 等）的复杂 B2B 商业谈判。Brian 的核心价值，在于用纯正的美国本土商业语言，为出海企业打通从“数字品牌”到“北美实体货架”的最后一公里，实现高净值订单的绝对转化。
With extensive experience in North American omnichannel retail and cross-border B2B negotiations, Brian is far from a traditional “sales consultant.” At Sailing, he acts as the strategic catalyst who helps globalizing brands penetrate mainstream US retail channels. Leveraging his deep local commercial networks and sharp market acumen, Brian excels at translating high-level brand equity into tangible retail leverage. He specializes in helping top-tier Chinese enterprises break through pure e-commerce bottlenecks by orchestrating complex B2B negotiations with major North American retailers (such as Target, Best Buy, etc.). Brian’s core value lies in utilizing authentic local business fluency to bridge the gap between a “digital brand” and “North American physical shelves,” driving absolute conversion of high-value commercial partnerships.
Grace Hu
战略合伙人 | 全球品牌顶层架构与跨文化战略
Strategy Partner | Global Brand Architecture & Cross-Cultural Strategy
拥有近 15 年跨国企业顶层战略与可持续发展管理经验。作为前顶尖跨国集团核心高管，Grace 深谙国际商业规则与西方消费者心智。在 Sailing，她致力于将世界 500 强的高维商业洞察，转化为出海企业可落地的实战战略，帮助客户彻底摆脱低价内卷，在海外建立真正的高溢价品牌护城河。
前大型集团核心高管： 拥有十余年大型跨国组织与本土顶尖集团的战略统筹经验，曾亲自操盘极其复杂的从 0 到 1 全局性商业战略落地。
Former C-Level Executive: Over a decade of strategic leadership in major multinational and top-tier domestic conglomerates, specializing in the execution of highly complex 0-to-1 global business strategies.
跨文化公关与合规专家： 曾联手国际权威机构与政府部门制定行业标准，深谙欧美市场的合规壁垒、政策红线与顶层公关运作逻辑。 Cross-Cultural PR & Compliance Expert: Co-authored industry standards with international authorities and government bodies, possessing a deep mastery of compliance barriers, regulatory landscapes, and high-level PR operations in EU/US markets.
跨界资源整合者： 曾任职于强生 (Johnson & Johnson)、斯伦贝谢 (SLB) 等世界 500 强巨头，擅长调动国际顶层高管联盟与跨界网络，为出海品牌进行高维赋能。
Cross-Industry Integrator: With leadership roles in Fortune 500 giants like Johnson & Johnson and SLB, she is adept at mobilizing elite global executive networks and cross-industry resources to empower globalizing brands.
SOPHIA J
北美视觉与美学指导
Lead Visual & Brand Aesthetics
作为深谙加州先锋设计与北美本土审美的视觉战略家，Sophia 绝不是传统的“平面执行”。她扎根于洛杉矶的创意核心圈，极其擅长将出海企业的高维商业战略，翻译为能让北美消费者瞬间产生信任感的“高溢价视觉语言”。在 Sailing，她主导从品牌超级符号、物理实体体验到全域数字生态的美学重构。Sophia 的核心价值，在于用纯正的西方视觉语境，帮中国出海品牌彻底洗去“廉价代工感”，建立真正属于世界级大厂的视觉统治力。
Deeply rooted in the creative pulse of Los Angeles, Sophia is a visual strategist who specializes in translating high-level business strategies into striking North American aesthetics. At Sailing, she goes far beyond traditional graphic design. Sophia crafts cohesive, premium visual identities—spanning from physical product experiences to omnichannel digital ecosystems—that instantly command trust and premium pricing in the US market. Her mastery of Western visual language ensures that every globalizing brand we architect strips away the generic manufacturing label, establishing the undeniable visual authority of a true world-class lifestyle brand.
DANIELLE H
本土化营销与品牌体验总监
Director of Local Activation & Brand Experience
拥有丰富的全渠道营销与北美本土化落地经验，深刻洞悉美国消费者的心智与文化语境。在 Sailing，Danielle 不仅精通线上数字内容的战略布局，更擅长打通线上线下的营销闭环。凭借其强大的北美本土资源网络与敏锐的文化嗅觉，她致力于操盘高势能的线下品牌事件、创作者跨界联动与社群激活（如品牌实体地标与体验空间）。她擅长将顶层品牌战略精准翻译为地道的本土化表达，确保品牌在数字端与物理空间的每一次触点，都能与真实用户产生最深度的共鸣。
Danielle is an expert in omnichannel marketing and localized brand activations with a deep understanding of the US consumer landscape. At Sailing, she goes beyond traditional digital content, specializing in bridging the gap between online presence and offline experiential marketing. Armed with an extensive local resource network and sharp cultural intuition, Danielle orchestrates high-impact physical brand events, creator partnerships, and community activations (such as physical brand hubs and pop-ups). She excels at translating high-level brand strategies into authentic, localized experiences, ensuring that every customer touchpoint—from digital campaigns to physical interactions—resonates deeply with the target audience.
我们的使命
将高瞻远瞩的企业目标，转化为驱动全员的“品牌操作系统 (Brand OS)”。 SAILING MARKETING 交付的，从来不是一本束之高阁的《品牌画册》，而是一套为您赋予商业意义与行动连贯性的企业底层系统。我们致力于彻底消除组织内耗、打破部门高墙与市场边界，助力雄心勃勃的企业完成从“抽象思想”到“落地盈利”的惊险一跃。这不仅是规避千万试错成本的终极护城河，更是驱动您自己、您的组织以及这个世界由内而外发生美好蜕变的真实力量。